Tuesday, August 13, 2013

Stella McCartney Lingerie launches in Singapore at Takashimaya

Shop Stella McCartney Lingerie in Singapore exclusively at ‘The Lingerie Area’ in Takashimaya Department Store


If you’re a sucker for Stella McCartney’s particular brand of environmentally-friendly minimalist fashion, you’ll be excited by the announcement that now you can dress in “Stella” from the inside out, with the brand’s lingerie range now available in Singapore at Takashimaya Department Store’s “The Lingerie Area”.
According to the brand, McCartney herself has always been passionate about lingerie, so it was a “natural progression for Stella McCartney to create a collection that is naturally confident, naturally feminine and modern”.

Stella McCartney Lingerie launches in Singapore at Takashimaya DECOR

Stella McCartney Lingerie is produced in various fabrics including stretch silk and lace; it has organic cotton gussets and uses recycled metal hardware. The lingerie remains “eco-friendly” says the brand, while retaining the designer’s “unique design sensibility, signature color palette, prints and attention
to detail.”
Launched in Singapore on August 12, 2013, originally only the Stella McCartney Lingerie Selma Dancing range will be available (see picture above); but eventually the entire range including basics will be stocked in-store.

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