7:04 AM
Vinay Singh
Singapore sustainable jewellery brand,
Choo Yilin, has been invited to participate in the Treasure showcase,
part of London Jewellery Week 2013, where it will release new Peranakan
collection
Jewellery brand Choo Yilin will launch brand new collections at its Treasure showcase as part of London Jewellery Week 2013. Based on the label’s Asian heritage, the collection will refer to the Peranakan culture and use “up-cycled” wood, jadeite, gemstones and bronze, and have been crafted by Cambodian artisans who are part of a social enterprise collective.
“Our label has become synonymous with telling stories of conservation and heritage and this new collection is no exception,” explains Choo Yilin, the founder behind the eponymous brand.
“Peranakan culture has been something that Singaporeans and other Southeast Asians hold very proudly, not least because it’s truly distinctive to that region of the world. Our aim with this collection was to make the culture, traditionally associated with a very heavy ethnic cast, accessible to the modern Cosmopolitan woman.”
Not only will the Peranakan collection (pictured above) use “up-cycled” wood, 50 per cent of the bronze has also been sourced sustainably. The bronze will be gilded in 18K gold and the pieces will also feature the brightly coloured precious and semi-precious gemstones ‒ like amethysts, rhodolite garnets, white topazes and sapphires ‒ that Choo Yilin is known for.
resource:http://www.herworldplus.com/fashion/updates/singapore-jeweller-choo-yilin-showcase-london-jewellery-week
Jewellery brand Choo Yilin will launch brand new collections at its Treasure showcase as part of London Jewellery Week 2013. Based on the label’s Asian heritage, the collection will refer to the Peranakan culture and use “up-cycled” wood, jadeite, gemstones and bronze, and have been crafted by Cambodian artisans who are part of a social enterprise collective.
“Our label has become synonymous with telling stories of conservation and heritage and this new collection is no exception,” explains Choo Yilin, the founder behind the eponymous brand.
“Peranakan culture has been something that Singaporeans and other Southeast Asians hold very proudly, not least because it’s truly distinctive to that region of the world. Our aim with this collection was to make the culture, traditionally associated with a very heavy ethnic cast, accessible to the modern Cosmopolitan woman.”
Not only will the Peranakan collection (pictured above) use “up-cycled” wood, 50 per cent of the bronze has also been sourced sustainably. The bronze will be gilded in 18K gold and the pieces will also feature the brightly coloured precious and semi-precious gemstones ‒ like amethysts, rhodolite garnets, white topazes and sapphires ‒ that Choo Yilin is known for.
resource:http://www.herworldplus.com/fashion/updates/singapore-jeweller-choo-yilin-showcase-london-jewellery-week
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