3:31 AM
Vinay Singh
Sales from selected ranges of clothing will go to providing children with a brighter future
‘Tis the season of giving, and giving back to society is how we’d like to end our year.
UNIQLO and world famous tennis player, Novak Djokovic, has teamed up to encourage consumers to give back as they shop - the Japanese casual wear label has established a US$10 million “Clothes for Smiles” fund, which will improve the lives of children in countries such as Bangladesh, Philippines and China, with more countries set to follow.
Half of the US$10 million fund will be given to UNICEF (United
Nations Children’s Fund) and the public will have the opportunity to
decide how to invest the other half.
Proceeds from the Heattech and Ultra Light Down range that are sold during the FW 2012 season will go to the “Clothes for Smiles” fund, which will keep you warm while it benefits underprivileged children - just in time for the holiday season!
You can also contribute to this cause by sharing your ideas on how you’d like to see the funds be used through a dedicated website, www.uniqlo.com/smiles. The website will be available in nine languages, which further emphasises the brand’s dedication to making this a global effort.
Entries will be accepted from October 16 to December 31, and suggestions will be available for viewing on the site. An impressive panel of judges including Nobel Peace Prize winner Muhammad Yunus, Novak Djokovic himself, and chairman of Fast Retailing, President & CEO, Tadashi Yanai will select ideas, which will be implemented in March 2013; making it a great opportunity for one to have a positive impact on the lives of others.
Now, isn’t that something that warms your heart?
Ideas on the use of Uniqlo x Novak Djokovic “Clothes for Smiles” fund will be accepted from October 16 - December 31. For more information, visit www.uniqlo.com/smiles
UNIQLO and world famous tennis player, Novak Djokovic, has teamed up to encourage consumers to give back as they shop - the Japanese casual wear label has established a US$10 million “Clothes for Smiles” fund, which will improve the lives of children in countries such as Bangladesh, Philippines and China, with more countries set to follow.
Proceeds from the Heattech and Ultra Light Down range that are sold during the FW 2012 season will go to the “Clothes for Smiles” fund, which will keep you warm while it benefits underprivileged children - just in time for the holiday season!
You can also contribute to this cause by sharing your ideas on how you’d like to see the funds be used through a dedicated website, www.uniqlo.com/smiles. The website will be available in nine languages, which further emphasises the brand’s dedication to making this a global effort.
Entries will be accepted from October 16 to December 31, and suggestions will be available for viewing on the site. An impressive panel of judges including Nobel Peace Prize winner Muhammad Yunus, Novak Djokovic himself, and chairman of Fast Retailing, President & CEO, Tadashi Yanai will select ideas, which will be implemented in March 2013; making it a great opportunity for one to have a positive impact on the lives of others.
Now, isn’t that something that warms your heart?
Ideas on the use of Uniqlo x Novak Djokovic “Clothes for Smiles” fund will be accepted from October 16 - December 31. For more information, visit www.uniqlo.com/smiles
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